Video is increasingly no longer an addendum to your planning. It is now the main piece of content marketing and inbound marketing for B2B Inbound Marketing strategies for many companies.
Fortunately, video is no longer so difficult to produce, so much so that many companies have invested in low-cost solutions.
Read also: Live videos in B2B: a strategy that brings results
Something like videos produced with a cell phone of production lines, the day-to-day life of the sales team, the presentation of a new product or events.
5) Invest in interactive content
The blend of marketing automation and for B2B Inbound Marketing personalization is a big B2B trend for the future of business.
There are aspects of this trend that iraq telegram data encompass some of the other points we have already covered in this article. Customer-centric marketing is, at its core, personalized marketing.
So interactive content is also a type
Of personalized marketing, because even videos can be personalized.
That’s why it’s time to go beyond just hotel reports: how they help business including your lead’s name, job title, and company in your marketing emails. Use the data to:
Cross purchasing habits,
Identify behaviors in the decision-making process,
Analyze market information,
Create highly attractive materials that focus phone number list directly on what your potential customer is looking for.
6) B2B Inbound Marketing with the support of influencers
This isn’t just a trend for B2C or companies with big budgets. Even B2B companies with modest budgets can get good results with influencers.
Sometimes these partnerships are basically
About brand endorsement. Sometimes it’s for B2B Inbound Marketing about co-creating content or even a product. Sometimes it’s about having a big name write for your blog or participate in an important event at your company.
7) Facebook vs LinkedIn for B2B
For years, many companies have relied on Facebook as a supporting medium and used LinkedIn as the go-to platform for business .
But this scenario is changing every day
According to a survey by Graziti Interactive , Facebook has surpassed LinkedIn as the main platform for B2B inbound marketing. While Facebook rose from 37% to 43% in the experts’ preference, LinkedIn went from 40% to 37%.
B2B Inbound Marketing in practice
As you can see, there is a lot to be explored by your company within inbound marketing aimed at B2B.
So start putting these tips into practice now. You may be surprised at how effective these techniques are and how much more business you can generate.