B2B Inbound Marketing: Innovative Strategies for 2018
Many companies are already planning their B2B Inbound Marketing plans . Others are already ready, just waiting for the start of a new period to put their actions into practice.
That’s why we thought it would be helpful to present to you the main B2B marketing trends for the coming year. After all, whatever your company’s plan for the future is, it probably includes at least some of the elements on this list. So check it out!
1) Customer-centric B2B Inbound Marketing
This is probably the biggest overall B2B marketing trend for the next few years. This concept is the premise of most of the trends we’ll mention in this article.
Think about mobile , for example. It’s a strong digital marketing trend, for sure. But that’s because people simply use their mobile devices more than desktops now.
So it’s essential to ensure that your website, contact form and blog are mobile-friendly (if not mobile first). This way, your company can best meet your customer’s needs.
The same goes for the personalization trend
Since it clearly puts the customer’s needs and preferences first. Just like with video, a trend that has taken hold because people prefer to iran telegram data absorb information in videos .
So when finalizing or reviewing your company’s planning, you, your team or agency should have one big question in mind: does this tactic channel campaign meet my client’s needs first and foremost?
Read also: B2B Customer Experience Strategy: More Effectiveness for Your Business
2) Data-Driven B2B Inbound Marketing
Since your marketing strategies are customer-centric, your company obviously needs to know these people inside out.
After all, this knowledge can be your tripadvisor: reviews matter company’s best commercial asset. So the more you know about your customers, the more advantage you have.
Just as the more your company can tailor its message, products and services, and its sales and support to these customers, the greater the benefits you will offer them. And the closer the relationship between company and customer will be.
There are many ways to do this
You can gain highly strategic insights just by phone number list listening to the team members who deal directly with customers.
Additionally, you can conduct surveys with customers, leads and those who have not completed the purchase process. Or move on to more advanced solutions, such as Big Data and Artificial Intelligence.
The fact is that companies will increasingly be focused on and driven by data
As such, teams will be focused on analytical dashboards.
This way, they organize these data feeds through campaigns and strategies, as well as skillfully balancing the different inputs to create something truly skillful and effective for sales.
Read also: Marketing metrics: what to do after collecting the data?
3) Be Mobile First!
We can see you rolling your eyes over there: “every year like this!” Yes, we will be repetitive.
If your company genuinely wants to stand out in the market (and survive in it!), this needs to be the year to become truly mobile first .
When your company designs major
B2B marketing projects, campaigns and strategies, it shouldn’t even think about desktops. Instead, it should think about mobile devices.
After all, people are increasingly using their micro-moments to make decisions. So the decision to close a deal with your company can come in the middle of a meeting or in the middle of the street. Just when your contact only has their smartphone or tablet in their hands.
In other words:
if your website and solutions are not user-friendly, you will lose it. You will lose that sale. You will lose the chance to win over another customer.