Tags help YouTube suggest your video to people searching for similar content, increasing the chance that it will be found by potential buyers. Hashtags are also visible to users and can be used to highlight specific topics.
Use up to three hashtags in your title or description to highlight your video on popular topics like #HomesForSale or #RealEstateMarket. This germany phone number library combination can help your videos become more relevant and reach a more qualified audience in searches.
Create attractive thumbnails to increase click-through rate
The thumbnail image is one of the first elements that catches the audience’s attention. An impactful visual can be the difference between a user clicking how to prepare your marketing budget for 2018 or ignoring the video. To achieve this, use a clear, high-quality image that represents the content of the video well.
Real estate photos , for example, should highlight the best angles, as well as include a short phrase or keyword to reinforce the message.
Using contrasting colors and large fonts also helps to make the thumbnail more eye-catching . Avoid generic thumbnails, which can go unnoticed. Remember that this image is your video’s “business card,” so taking care with the design is essential to attract more clicks and increase engagement. The more attractive and informative the thumbnail is, the higher the click-through rate and the chances of converting views into customers.
Playlists are a great way to group videos by topic, making them easier to navigate and increasing the time spent on your channel. By organizing your content into themed lists, such as “Virtual Real Estate Tours,” “Buying and Selling Tips,” or “Customer taiwan lead Testimonials,” you provide a more structured journey for viewers, who can watch multiple videos of interest without having to search for them manually.
In addition to improving the user experience, playlists help increase viewing time on your channel , as videos automatically play in sequence. This also signals to YouTube’s algorithm that your content is relevant and keeps your audience engaged, improving your rankings.
How to Promote Your Real Estate Videos
Once you’ve created quality videos for your channel, you need to know how to promote them to ensure they reach as many people as possible. Below, discover some effective ways to promote your real estate videos and attract more potential buyers.
Integrate your content into social media to increase reach
Sharing your real estate videos on social media is one of the quickest and most effective ways to reach a larger audience. Platforms like Facebook , Instagram , and LinkedIn are great for promoting your videos because they allow you to connect directly with different customer segments .
On Facebook, you can post videos on your page or in local groups, targeting your audience based on specific interests. On Instagram, take advantage of Stories and the feed to share short excerpts of videos, directing followers to YouTube or your real estate agency’s website.
LinkedIn is ideal for more professional content and can be a great tool for connecting with investors or other industry professionals . By integrating all of these platforms, you can increase the visibility of your videos, attracting more views and increasing your chances of closing deals.
Use email marketing to promote your real estate videos
When sending newsletters to your list of customers and prospects, you can include links to your latest videos, such as virtual tours or buying and selling tips. This type of content adds value to the email by encouraging recipients to click through and watch the videos.