Positive customer testimonials This phase begins when the lead goes beyond broad research into their problem and begins looking for specific paths to a solution. It’s at this point that they also begin to compile and compare solution providers.
The efforts your company makes to
Drive leads at this time should position your brand right at the forefront of the results.
Show your customers what to expect from a relationship with your company by promoting your real solution. Also take the opportunity to talk about the quality of your customer service, innovative projects, cases and satisfied partners.
To do this, focus on content actions such as:
Videos and blog articles with product demonstrations,
Tutorials,
Webinars,
Customer Testimonials,
Samples or trials.
The goal of the strategy at this stage may seem italy telegram data very similar to the previous stage, but there is one big difference: Positive customer testimonials the content promoted during this stage is a step further, targeting smaller, more defined audiences.
These leads have already shown interest in your type of solution
Now it’s time to make it more familiar. Our tip is to use channels such as:
Your corporate website or blog,
Social media,
Events and conferences non-refundable hotel rates: how to reduce no-shows in your sector,
Actions at your physical points of sale.
To measure the success of these efforts, rely on metrics that indicate the depth of interest your content generates.
These metrics go beyond the simple clicks and shares of the awareness stage, such as:
Registrations,
Opening rates,
Content downloads,
New or more engaged visitors to the site.
Step 3: Decision
This is the moment your sales team has been waiting for
When leads are ready to close a deal.
The question is: which of the previously phone number list researched solution providers will be chosen? How can you position your company as the best alternative?
Customers at this stage place a lot of importance Positive customer testimonials on issues such as ease of transaction, customer service and company credibility.
For this stage, the focus is on maintaining a great experience for your leads
To continue to deliver a great customer experience, you should continue to educate through content, such as:
Special kits for new customers,
Quick Start Guides,
User manuals – on video, preferably.
Step 4: Repetition
To ensure repeat purchases, don’t wait for these leads to call you. You need to keep your company top of mind – and a great way to do that is by providing them with top-notch content.
One of the best ways to build loyal customers is to make them understand the value they receive by doing business with your company.
At this stage, it’s important to consider a results review process, as well as additional upsell and crosssell touchpoints :
Newsletters that extend knowledge about
The contracted solution and present additional products,
Contact your company and sales team members on special dates for the contact within the company who was responsible for the purchase,
Sharing media mentions, awards won and special cases,
Newsletters for customers only.
Step 5: Market reference
The main goal of inbound marketing is to turn leads into customers who are happy to recommend your company. To achieve this goal, it is essential to create processes and campaigns that make it easier for your customers to recommend your company.