Who earns more and who less? I can’t answer for two reasons. The first is that, in my personal experience, I have never attempted a career as a freelancer, I work in an agency and, being happy, I have never honestly asked myself the question. So I don’t know the average monthly salary of a freelance copywriter. Second, because I believe that everything depends on the competence, experience and quality of the work that is produced, meritocracy exists everywhere, employees and non-employees, so at the end of the day if you are good there is always a good margin to increase profit over time.
I would like to give you some advice, however, not as a thailand phone number list this time, but as a “spy” among human resources, that is, among those who evaluate CVs and those who select staff. If you are looking for work as a copywriter, even remotely, do not underestimate the importance of the first presentation. Let me explain. We receive at least 4 or 5 CVs every day, all the same, with the same initial and final greeting plus a small clarification in the middle. If you want to stand out from your colleagues, use your skills, do what you do best, that is, write. Be original, even in your CV presentation, even in your introductory email! Irony, wordplay, contradictions, rhymes, superlatives, fake negativism or positivism… make yourself known and make a difference.
Some tips for copywriters
Starting from the assumption that training must be constant, because we work in a constantly developing sector, I leave you a small list of “must have” books for us copywriters.
- “The Imagined Word” by Annamaria Testa
- “Making Yourself Understood” by Annamaria Testa
- “Digital Copywriter” by Diego Fontana
- “The Copywriter. Art Profession” by Emanuele Pirella
- “Texts that speak” by Valentina Falcinelli
- “Neurocopywriting” by Marco La Rosa
For any other information or curiosity, write to me! As you may have understood, I love to have 4 (or even 5) chats!
Copywriting and… artificial intelligence!
I can’t end this article without talking about the famous CHAT GPT. My relationship with this tool is atypical, let me explain. From the very beginning, when everyone claimed that it would have eliminated the copywriter profession, I fought by arguing that no tool could ever replace human creativity, no artificial intelligence could ever give personality to texts. The first versions of Chat GPT were full of errors (sometimes gross like the incorrect declension of masculine and feminine), some brilliantly resolved over time, others that are still being dragged along (random capital letters, for example). Among all these defects, however, there is one certainty: the tool is truly useful if used with common sense.
-> NO to copy and paste; nick foster
-> YES to help in optimizing time and overcoming creative blocks.
Chat GPT helps us compose an outline before starting to write a complex article, gives us ideas for titles and slogans, generates ideas to obviously adapt to the right audience. But don’t make the mistake of copying and pasting the text that returns as is, giving your contribution is what creates added value.
A very small update… Reading tips
I’m receiving a lot of emails from freelance copywriters who read this post and decided to send me their CV for possible collaborations. First of all, thank you, I’m really happy! Secondly, I wanted to inform you that I’m trying to create a network of professional writers around our agency, each specialized in a particular sector, to satisfy the needs of all customers and the new internal quality standard. As soon as this great project starts I’ll be able to give you all the fresh list details. Stay Tuned!